Overview:

Treegens is growing a movement of regenerators through the most rewarding & transparent tree planting.

The project focuses on developing a mobile-first web application for a Proof-of-Plant protocol, which rewards users for planting mangrove trees with a native token called $MGR. The target users are community-based organizations and individuals living near mangrove forests in 118 countries who plant trees seasonally without consistent income or incentives.

By leveraging blockchain, AI, and gamification, Treegens ensures transparency, accountability, and engagement in environmental restoration efforts. The initial focus on mangrove trees—due to their high carbon absorption and simple planting process—lays the groundwork for scaling to other tree species in the future.

The Challenge:

The main challenge was gamifying the user experience, from onboarding to guiding users on how to film and submit tree-planting videos. The app needed to clearly communicate every step, from joining the DAO as a validator to getting submissions verified, ensuring users understood the process through an intuitive UI.

Another core challenge was building a system that allowed users to film themselves planting trees and submit videos with GPS data. This required an AI system and a protocol to count and validate tree planting, ensuring accurate allocation of $MGR tokens as rewards.

Solution:

To achieve the goal, we designed the user journey into two distinct flows within a single web app:

1. Planter App Flow:
   • Users create their profiles and submit tree-planting videos with GPS data.
   • Once verified, they receive $MGR tokens as rewards.
2. Verifier App Flow:
   • Users join the DAO by verifying their $TGN token holdings.
   • They validate other users’ submissions to earn $MGRO tokens.
   • They can also submit their plantations, which other DAO members verify.

The app automatically directs users to the appropriate flow based on token holdings, ensuring a seamless and intuitive experience.

Getting Started

• We began by thoroughly reviewing the client's requirements and identifying key points for the research phase.
• A basic flow chart diagram was created to map out the user journey and highlight critical aspects of the application.

• For design inspiration, we explored plantation apps on Dribbble and Behance, compiling ideas into a mood board to guide the visual direction.
• Using the logo provided by the client, we established a design system that included logo variations, icon styles, typography, and a cohesive color palette for the interface.